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RedBox Storage appoints new CEO

Friday, February 26, 2021

RedBox Storage appoints new CEO

RedBox Storage (RedBox) welcomes Tim Alpe as our new Chief Executive Officer, effective from 1 February.

After more than seven years at the helm, RedBox founder Simon Tyrrell is stepping up from his role as CEO of the Hong Kong business to a board member and the role of Executive Chairman where he will focus on the company’s strategic initiatives.

“I’m delighted to welcome Tim to RedBox at an exciting point in the company’s history. The business has grown over 220% in the last four years, and we are on a trajectory to further improve upon that growth over the coming years. This is the right time to make this appointment and seeing the impact Tim has made in his career to date I am very excited to work with him to really cement the RedBox brand as a household name in this sector,” said Simon Tyrrell, RedBox founder and RedBox Executive Chairman.

“RedBox aims to be the leading self-storage operator in Hong Kong and we see significant further opportunities for growth. The hiring of Tim as CEO plus Simon’s continuing involvement as Executive Chairman positions RedBox well to capitalise on this this positive momentum,” said Stuart Jackson, CEO of InfraRed NF, a leading investor in the Greater China real estate market that acquired a 90 per cent stake in RedBox in April 2018.

Tim joins RedBox with almost two decades of international professional management expertise covering sales and revenue, general management and corporate leadership.  He has experience in launching, rebranding and product conceptualisations for companies including the InterContinental Hotels Group’s Crowne Plaza and Holiday Inn Express brands and Rhombus International Hotels Group. Most recently, as Chief Operating Officer with Ovolo Group Hong Kong and Indonesia, he led the continued growth of the boutique hotel company’s portfolio and launched its By Ovolo Collective in South East Asia.

The RedBox mission is to provide stress-free solutions to meet our customers’ needs, supported by trusted advice from trained experts that deliver peace of mind and value for money.

“Consistently delivering high quality customer experiences with relevant product positioning is imperative for any consumer-facing business in 2021 and beyond. I am looking forward to utilizing my experience to build the RedBox brand and enhance consumer engagement to enable the future growth for the business” said Tim Alpe, CEO RedBox Storage. 

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